Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time 2016-11-21T18:27:54+00:00

Product Rating Systems | A Map to the Stars

Recently siteIQ analysts reviewed the siteIQ eBusiness Index Websites (excluding the Professional Services companies) to see who does and does not provide customer-rating systems, and of those that do, how they do it.

Product Rating Systems | A Map to the Stars 2016-11-21T18:28:10+00:00