5 lessons from Apple.com’s “now you see it, now you don’t” launch

There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.

5 lessons from Apple.com’s “now you see it, now you don’t” launch 2016-11-21T18:27:42+00:00

The truth about Apple.com

Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?

The truth about Apple.com 2017-08-11T10:00:14+00:00

Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

Website Design: 8 sites that get it — and 6 sites that don’t 2017-08-11T10:02:09+00:00

2013 Index | eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings

Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.

2013 Index | eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings 2017-03-02T11:36:02+00:00