Now that you have the perfect case study, what’s the best way to present it to the world? We examined 23 B2B sites and found 4 common techniques and 6 sites that do it best.
Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.
EMC’s “Store” is one of those wonderful moments on the Web when a team throws conventional wisdom to the winds and re-purposes an old ecommerce shoe in a brand new way.
Will business software teams find new Website designs more usable or will standing pat keep them competitive? That's up to Adobe and Symantec.
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.
I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.
This case study announces 2013’s leaders, laggers — and fast movers in the Online Support category.
2013 Index | eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.
2013 Index | Call to Action Rankings | Symantec, HP (H/O), Dell, IBM, and Cisco take Best Practice gold
This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category.