Custom Website Evaluations2018-03-12T21:12:07+00:00

See your website through your visitor’s eyes

Sometimes your internal metrics don’t tell the real story.

You need an independent, expert team (that’s us) to put your site through its usability and content paces. Give you the facts about your site’s real strengths & weaknesses. How it stacks up to competitors — industry best practices — and your B2B and B2C visitors’ needs and expectations.

SiteIQ Website Evaluations are in-depth reviews of your company’s website and selected competitive sites.

Use siteIQ to….

  • Establish a baseline to measure the real impact of your Website launches and updates
  • Plan & prioritize your content marketing activities
  • Track your Websites progress against key competitors and changing industry requirements
  • Accurately identify your site’s usability strengths & challenges
  • Identify how your Website compares to target competitive sites
  • Inspire & educate your team members –and gain agreement on current challenges and future objectives

“Using your service is a key part of our measurement tactics, as well as an effective way to stay in touch with what’s happening in the entire industry”

Content Audit

Does your site have all of the right content in the right places?

Every evaluation starts with an in-depth review of your Website based on 900+ types of best practice content, features & capabilities in 18 categories.

Usability Review

What are your site’s usability strengths and challenges?

To find out, we conduct a second 140-point usability evaluation that measures how effectively your site achieves core B2B visitor objectives.

Recommendations

Where should you focus, what is a priority, and what should you do?

4 in-depth reports give you the facts you need to act today – and plan for tomorrow. Best practices show you how smart Web teams solve similar problems.

Results you can act on

Information isn’t useful unless you can act on it. That’s why our evaluations are packed full of the details you need to . . .

Get the big picture

Accurately pinpoint where your Website performs in 18 Website categories and compare it to selected competitive sites.

Accurately pinpoint where your Website performs in 18 Website categories and compare it to selected competitive sites.
Get the facts about where your site hits the good practice mark (and why).

Identify your strengths

Content isn’t useful unless you can find it – understand it – share it – and convert it into sales. Get the facts about where your site hits the good practice mark (and why).

Drill down into your site’s usability

When usability is the issue, the devil’s in the details. See how your site performs based on 145 core B2B usability issues.

Find the holes in your B2B content – and then focus your teams on creating content that counts
Get the bird’s eye view of how 18 areas of your site perform based on industry, competitive & best practice standards. Then use your content master plan and usability reports to pinpoint missing content — and fix site areas that miss the usability mark.

Create an actionable content marketing plan

Does your site have all of the content visitors need and expect? Find the holes in your B2B content – and then focus your teams on creating content that counts

Pinpoint your challenges

Every part of your website needs to do its job. Accurately identify the areas of your site that need your team’s time and attention.

Accurately identify the areas of your site that need your team’s time and attention.

Find out how your customers see your Website

Contact us today to start a custom evaluation of your Website.

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