To assess how well Transportation Equipment websites market and sell products to their audiences, the siteIQ team evaluated 4 best-in-class sites, ArcticCat.com, Deere.com, Harley-Davidson.com, and Polaris.com. This case study announces the rankings in the Transportation Equipment industry.
To assess how well Railroad websites market and sell products to their audiences, the siteIQ team evaluated 4 best-in-class sites, BNSF.com, CSX.com, NSCorp.com, and UP.com. This case study announces the rankings in the Railroad industry.
The Transportation websites on the roster are the movers of the Usability Index. These companies market machinery, vehicles, and services that build our communities and transport goods from one end of the nation to the other. But how well do their websites fare when put under the microscope? Can they stand up against the other sites on the Usability Index?
We’re finding the results of all our new research fascinating, so we’re excited to be moving on to another industry on the siteIQ Usability Index. This time, we review sites in the Transportation industry, including four each in the Railroad, Equipment, Logistics, and Trucking sectors. So, which company’s sites did we decide to evaluate in each group? Take a look at the 2020 Transportation industry roster.