Most Web teams spend a gazillion hours trying to craft Websites that will ring with their B2B buyers. And most of them fail. Why? Because the real secret to building a B2B powerhouse starts with clearly understanding — and aligning your Website
Most teams use customer satisfaction studies to get a bird’s eye view of what’s working — and not working — on their support sites. Unfortunately, deducing actionable results from a blizzard of complaints can be, shall we say, a bit of a challenge.
Mirror, mirror on the wall, who has the best Website of all? To find out, we evaluated 23 Websites, stepped them through 1,200 types of content & features, and put them through their usability paces. Then we scored, ranked, and rated each one and put all the answers in this report.
Our roster of eBusiness Index Websites have their work cut out for them in 2010. Most have aced the basics, but are whiffing on the all important communities and social media fronts. See how all the Index Websites -- good and bad -- are faring in this report.