Six of our Top 10 sites are Good Practice performers across the board — and CA.com, Oracle.com and Dell.com take top industry marketing honors.
Although most sites struggle to present their services in a coherent context, two sites stand out as social media services marketing mavens: Adobe.com, and CA.com.
Seth Godin’s book “Tribes” defines how to create relationships with groups of people who are interested in you (or your company) because of common interests or needs. Turns out, it’s a great metaphor to view IBM Software Group’s budding strategy.
When it comes to social media links, how they are presented on the home page is almost as important as having them at all. Luckily, social media links are displayed using only four main styles–buttons, menus, features, and feeds. But only one approach stands out as a clear favorite.
When it comes to services marketing, it’s not enough to tell visitors what the service does — or even brag about your organization’s expertise. With services, you are known by the company you keep. Here’s how the IBM Global Services site uses case studies, events, & social media to tell its story.
Can using Twitter improve your business, even when you aren’t a household name? Is Twitter becoming a mega marketing and selling channel that no company can ignore? Is Twitter a marketing tool, a social networking tool -- or both? We’ll be looking for the answers to these questions as we go through our own journeys on Twitter, and will be posting our experiences. Let’s just say that, thus far, the results have been intriguing.