Social Media | The who, what, and why of the 4 most popular home page social media designs

When it comes to social media links, how they are presented on the home page is almost as important as having them at all. Luckily, social media links are displayed using only four main styles–buttons, menus, features, and feeds. But only one approach stands out as a clear favorite.

Social Media | The who, what, and why of the 4 most popular home page social media designs2016-11-21T18:28:01-07:00

Services Marketing | IBM Global Services puts friends, fans & social networking front and center

When it comes to services marketing, it’s not enough to tell visitors what the service does — or even brag about your organization’s expertise. With services, you are known by the company you keep. Here’s how the IBM Global Services site uses case studies, events, & social media to tell its story.

Services Marketing | IBM Global Services puts friends, fans & social networking front and center2016-11-21T18:28:02-07:00

Twitter | Can you tweet yourself into more business?

Can using Twitter improve your business, even when you aren’t a household name? Is Twitter becoming a mega marketing and selling channel that no company can ignore? Is Twitter a marketing tool, a social networking tool -- or both? We’ll be looking for the answers to these questions as we go through our own journeys on Twitter, and will be posting our experiences. Let’s just say that, thus far, the results have been intriguing.

Twitter | Can you tweet yourself into more business?2016-11-21T18:28:11-07:00