This week we completed our Website usability review of Dell.com – and learned a couple of interesting things about this site’s new life in the private sector.
HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.
2013 Index | Product Marketing Rankings | Dell.com has all of the right stuff, Oracle.com makes them usable — but IBM.com wins it all
Best-in-class product marketing behaviors deftly handle cross-selling and up-selling—and provide clear paths for users to engage with a salesperson or purchase products online.
2013 Index | Corporate Marketing Rankings | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
A site’s corporate marketing zone is the superstructure that houses a wealth of company information, including the press, analyst, investor relations (and often events and career) sub-zones.
2013 Index | Navigation & Architecture Rankings | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade
Outstanding navigation designs pay particular attention to the needs of repeat visitors and those who want to navigate directly to specific areas of the site. These objectives are achieved through a variety of navigational aids including global and zone-specific navigational designs.
2013 Index | Design Basics Rankings | Social media floats all boats — and Cisco.com, CA.com & EMC.com catch the high tide
Although visual designs may differ, best-in-class Websites are built around a basic set of amenities and capabilities.
Every company we track has social media outposts. Twitter, Facebook, and increasingly, the LinkedIn platform. And they spend plenty of time and treasure filling them up with goodness that promotes their strategies and marketing stories.
Today it’s not enough to be social. Now your presence needs to be usable.
Social Media Top 10 | Corporate Marketing | Cisco.com delivers the moment of brilliance & Intel & CA go to the head of the class
Since corporate marketing is a centerpiece of most digital strategies, you’d think that every site would be a Best Practice performer. You’d be wrong.
Social Media Top 10 | Product Marketing | CA.com & HP Software get “best of the best” nods & Dell.com aces usability
Some of these leaders would do well to delay their victory lap. Turns out that integrating social media behaviors into their product marketing zones is a horse of a different color.