FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing

IBM never misses an opportunity to put its best marketing foot forward, and its PartnerWorld mega-menu is no exception.

FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing2018-01-28T18:52:02+00:00

FieldNote: Cisco aces search (again) with a little help from its friend Google

Cisco.com teamed with Google to virtually banish the dreaded "Sorry, no search results found" message. The solution wasn't hard to find, they had to throw in the towel first.

FieldNote: Cisco aces search (again) with a little help from its friend Google2018-01-28T18:58:56+00:00

FieldNote: IBM’s navigation secret weapon to delivering role-based content

IBM.com's Smarter Planet zone has married its grid design to a drop down browsing menu -- to great effect. In this video FieldNote, we show how this zone delivers a filtering tour de force.

FieldNote: IBM’s navigation secret weapon to delivering role-based content2018-01-28T19:01:27+00:00

Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

Website Design: 8 sites that get it — and 6 sites that don’t2017-08-11T10:02:09+00:00

2013 Index | Search Rankings | Cisco has the features — but Dell.com takes the usability prize

Once upon a time, search was pretty simple. Put out a box, fiddle with some “advanced search” explanations, spend some quality man-months meta-tagging mountains of content—and let the rest take care of itself. Today, however, a new roster of features & capabilities are changing the rules.

2013 Index | Search Rankings | Cisco has the features — but Dell.com takes the usability prize2017-03-02T12:21:23+00:00

2013 Index | Navigation & Architecture Rankings | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade

Outstanding navigation designs pay particular attention to the needs of repeat visitors and those who want to navigate directly to specific areas of the site. These objectives are achieved through a variety of navigational aids including global and zone-specific navigational designs.

2013 Index | Navigation & Architecture Rankings | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade2017-03-02T12:21:30+00:00

Website Launch | The new EMC.com moves in on Apple.com’s territory

If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.

Website Launch | The new EMC.com moves in on Apple.com’s territory2017-02-13T20:26:48+00:00

Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time2016-11-21T18:27:54+00:00