Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards

Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards2019-01-25T15:25:30-07:00

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise2019-01-25T15:29:47-07:00

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

Website Launch: Oracle.com’s “lean forward” playbook emerges2016-11-21T18:27:42-07:00

Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45-07:00

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer

The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer2018-01-28T18:04:49-07:00

Don’t Miss/Don’t Bother | IBM.com’s Mega-menu Launch

I have been using IBM.com’s new mega-menu design for a week now—opening it, closing it, spinning it, reading it. But after poking and prodding it every way possible I am only left with one question: where’s the added value? Think of this as an opportunity for other sites to learn from IBM.com and do it better.

Don’t Miss/Don’t Bother | IBM.com’s Mega-menu Launch2017-03-01T11:52:02-07:00