HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.
Most Web teams spend a gazillion hours trying to craft Websites that will ring with their B2B buyers. And most of them fail. Why? Because the real secret to building a B2B powerhouse starts with clearly understanding — and aligning your Website
I have been using IBM.com’s new mega-menu design for a week now—opening it, closing it, spinning it, reading it. But after poking and prodding it every way possible I am only left with one question: where’s the added value? Think of this as an opportunity for other sites to learn from IBM.com and do it better.