There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.
Most Web teams spend a gazillion hours trying to craft Websites that will ring with their B2B buyers. And most of them fail. Why? Because the real secret to building a B2B powerhouse starts with clearly understanding — and aligning your Website
I have been using IBM.com’s new mega-menu design for a week now—opening it, closing it, spinning it, reading it. But after poking and prodding it every way possible I am only left with one question: where’s the added value? Think of this as an opportunity for other sites to learn from IBM.com and do it better.