Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45-07:00

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer

The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer2018-01-28T18:04:49-07:00

Don’t Miss/Don’t Bother | IBM.com’s Mega-menu Launch

I have been using IBM.com’s new mega-menu design for a week now—opening it, closing it, spinning it, reading it. But after poking and prodding it every way possible I am only left with one question: where’s the added value? Think of this as an opportunity for other sites to learn from IBM.com and do it better.

Don’t Miss/Don’t Bother | IBM.com’s Mega-menu Launch2017-03-01T11:52:02-07:00