How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.
Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.
There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.
IBM.com, Cisco.com, HP.com hold on to the coveted Top 3 spots in 2015, but three other sites are gearing up to knock them off their golden perches.
There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.
Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.