2017 Website Launch | Looking for a job? IBM’s Watson has one for you.

Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.2017-08-11T09:56:57+00:00

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

Website Launch: Oracle.com’s “lean forward” playbook emerges2016-11-21T18:27:42+00:00

Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45+00:00

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer

The Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual impact -- here’s five things this new design brings to the B2B party.

Website Launch: Why Oracle.com’s stealth launch is a B2B game changer2018-01-28T18:04:49+00:00