In 2020, Dell.com steals the top spot in the eCommerce segment from a slate of very worthy and sophisticated competitors. So, what best practices does Dell.com have that makes it a leader in this all-important category?
2019's eBusiness Index has many fresh faces competing against the veterans on the roster. Will the Index freshman steal the top spot or will the old guard stand their ground?
What does best practice purchasing look like - and where can you see it in the wild? We did a deep dive into 3 of the 2018 Index leaders to examine their call to action and ecommerce behaviors to find out how they convert visitors to customers.
Can Apple.com breathe life into what has been hailed as the most hated scrolling approach ever to hit a desktop screen?
On their face, all mega menus seem alike - a big panel of links that take you where you want to go. But there is more to mega menus than meets the eye. Today mega menus are also about marketing and no one does it better than these 12 sites.
Now that you have the perfect case study, what’s the best way to present it to the world? We examined 23 B2B sites and found 4 common techniques and 6 sites that do it best.
How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.
Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.
If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.