Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time2016-11-21T18:27:54-07:00

How IBM Global Services Made Services Marketing Sexy

IBM bought itself a new Website for its 100th birthday, the Global Services site seems “hand crafted”—almost as if human beings who like services wrote the content. It’s engaging, snappy, and even a bit assertive. How does IBM do it?

How IBM Global Services Made Services Marketing Sexy2018-01-28T19:56:14-07:00

2011 eBusiness Index Report

Mirror, mirror on the wall, who has the best Website of all? To find out, we evaluated 23 Websites, stepped them through 1,200 types of content & features, and put them through their usability paces. Then we scored, ranked, and rated each one and put all the answers in this report.

2011 eBusiness Index Report2020-02-12T16:02:39-07:00

Design | IBM Global Services’ four-part formula for a perfect services marketing page

IBM Global Service’s pages are anything but boring. Each service type has its own unique personality — from information architecture, to content, to design. In fact, visitors get a bit of variety every time they click on a link. So how does IBM Global Services’ zone maintain any level of consistency when each page is a brave new world? The devil’s in the details.

Design | IBM Global Services’ four-part formula for a perfect services marketing page2016-11-21T18:28:02-07:00

Call to Action | How IBM Global Services sets the right call to action tone

When marketing services, image is everything — and a site’s call to action plays a large part in that image. It tells visitors how much the organization wants to talk to them and help them with their problem. So how does a contact module say, “We’re here to help”? The header is a good place to start.

Call to Action | How IBM Global Services sets the right call to action tone2016-11-21T18:28:02-07:00

Services Marketing | IBM Global Services puts friends, fans & social networking front and center

When it comes to services marketing, it’s not enough to tell visitors what the service does — or even brag about your organization’s expertise. With services, you are known by the company you keep. Here’s how the IBM Global Services site uses case studies, events, & social media to tell its story.

Services Marketing | IBM Global Services puts friends, fans & social networking front and center2016-11-21T18:28:02-07:00

Navigation Matrix | Why Intel’s navigational matrix hits the mark

Just because IT products are complex doesn’t mean that finding them on a Website has to be. The latest minimalist design trend is requiring Web teams to get creative on how to present large portfolios of complicated products in short, simple, compact formats. Intel.com has successfully tackled this challenge by retooling the “navigation matrix”.

Navigation Matrix | Why Intel’s navigational matrix hits the mark2016-11-21T18:28:03-07:00