Our eBusiness index sites have been through new usability paces. Most haven’t fared particularly well in light of our tougher standards -- that is, except HP.com, which seems to be hitting its stride at just the right time.
HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.
In this FieldNote we take a quick look at how IBM Software makes its services details crystal clear.
Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.
2013 Index | Services Marketing Rankings | CA.com and HP.com make huge plays — and steal first place from IBM.com
World-class services marketing requires the Website to start the dialog with the customer’s problem or issue and present services as a solution to the problem. Smart organizations extend this marketing architecture by providing a wealth of content that illustrates the organization’s credentials and forward-thinking expertise.
Social Media Top 10 | Services Marketing | CA.com and Adobe.com take different paths to the winner’s podium
Although most sites struggle to present their services in a coherent context, two sites stand out as social media services marketing mavens: Adobe.com, and CA.com.
The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.
Although Sun.com went off the airwaves more than three years ago, there’s still plenty of lessons to be learned from this award-winning Website. Publishing product prices is one of them.
When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.
A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.