Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45-07:00

2013 Index | Services Marketing Rankings | CA.com and HP.com make huge plays — and steal first place from IBM.com

World-class services marketing requires the Website to start the dialog with the customer’s problem or issue and present services as a solution to the problem. Smart organizations extend this marketing architecture by providing a wealth of content that illustrates the organization’s credentials and forward-thinking expertise.

2013 Index | Services Marketing Rankings | CA.com and HP.com make huge plays — and steal first place from IBM.com2017-03-02T12:21:03-07:00

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design

The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design2016-11-21T18:27:54-07:00

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t

When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t2016-11-21T18:27:54-07:00

Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time2016-11-21T18:27:54-07:00

How IBM Global Services Made Services Marketing Sexy

IBM bought itself a new Website for its 100th birthday, the Global Services site seems “hand crafted”—almost as if human beings who like services wrote the content. It’s engaging, snappy, and even a bit assertive. How does IBM do it?

How IBM Global Services Made Services Marketing Sexy2018-01-28T19:56:14-07:00