Website Launch | The new EMC.com moves in on Apple.com’s territory

If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.

Website Launch | The new EMC.com moves in on Apple.com’s territory2017-02-13T20:26:48-07:00

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t

When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t2016-11-21T18:27:54-07:00

Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time2016-11-21T18:27:54-07:00