EMC’s “Store” is one of those wonderful moments on the Web when a team throws conventional wisdom to the winds and re-purposes an old ecommerce shoe in a brand new way.
Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.
Quite frankly, I find some of the issues that teams agonize over ridiculous. Deciding when and where to put call to action links on pages is one of them.
Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.
2013 Index | Product Marketing Rankings | Dell.com has all of the right stuff, Oracle.com makes them usable — but IBM.com wins it all
Best-in-class product marketing behaviors deftly handle cross-selling and up-selling—and provide clear paths for users to engage with a salesperson or purchase products online.
If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.
Social Media Top 10 | Product Marketing | CA.com & HP Software get “best of the best” nods & Dell.com aces usability
Some of these leaders would do well to delay their victory lap. Turns out that integrating social media behaviors into their product marketing zones is a horse of a different color.
Although Sun.com went off the airwaves more than three years ago, there’s still plenty of lessons to be learned from this award-winning Website. Publishing product prices is one of them.
When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.
A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.