Sometimes site visitors just aren’t in the mood to chat, but that doesn’t mean that they might not change their mind later. Given that reality, you’d think that chat-enabled sites would include a chat link in their contact modules. But more often than not, that’s not the case. Unless you are Cisco.com
Industry Marketing | How Oracle.com cuts to the chase and shamlessly name drops to tell its industry marketing story
Oracle is known for its aggressive marketing style and penchant for tooting its own horn—loudly. This characteristic certainly isn’t left on the doorstep of the industry marketing zone.
Most sites see search as a simple utility for visitors to find content they are seeking. That’s old hat. Recently, some sites have started taking a broader view. Search, they propose, can actually be part of the product marketing and e-commerce equation. Apple.com is one of them.
Navigation & Architecture | CA.com delivers a world-class “snacking” architecture by following 4 rules
Marketing complex, enterprise-class products is a tough job for three reasons. There are too many audiences. Too many product options. Too much information to share with visitors who are card carrying members of the “scan it” generation. That’s why the secret to success doesn’t lie in better product content. It lies in the right architecture.
Product Marketing | Why Cisco.com’s video data sheets are a moment of brilliance worth a very close look
Most product sites have data sheets in one form or another. Some are tables embedded in the page. Others are delivered as PDF files visitors can download and take away. And then there’s Cisco.com.
Microsites are the bane of most dotcom Web teams for any number of good reasons. They are expensive to design and deploy. Tend to ignore the company’s design standards and common use conventions. Are totally disconnected from the corporate mothership and usually fail to align with the company’s online brand. Unless you are Cisco.com – who has found a nifty way to bring microsites into the fold – and extend the life of these pricey investments.
Design | Beyond Intel.com’s new & improved global home page lies a stunning product marketing best practice
If you haven’t already noticed, the past two months have been notable for sites upping the community and audiencing antes — and finding new and innovative ways to communicate with users. We’re speaking, of course, about HP.com’s new home page which launched last month. Now you can add Intel.com to the list.
Design | When pricey product selectors aren’t in the budget, HP.com’s “poor man’s context” design is a great plan “B”
It feels like we’ve been complaining to Web teams about putting products into context for at least five years — and it’s beyond us why so many sites are still such a mess. The issue is simple. Believe it or not, 90% of the people who hit your site don’t know or love — much less understand — your product(s).