If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.
EMC’s “Store” is one of those wonderful moments on the Web when a team throws conventional wisdom to the winds and re-purposes an old ecommerce shoe in a brand new way.
Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.
Although Sun.com went off the airwaves more than three years ago, there’s still plenty of lessons to be learned from this award-winning Website. Publishing product prices is one of them.
When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.
A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.
Have a new product you’d like to launch with maximum fanfare? Want to demonstrate its most important features? Capture your buyers imagination? Keep them scrolling for more? Then spend some quality time experiencing how Apple.com reinvented video when it launched its new iPad in April.
The content on IBM’s Smarter Planet site breaks the long standing mold of dull, dense IT Website content. It is written by people, for people. As interesting as it is enjoyable to read. And it does an amazing job of connecting technology to real-world scenarios that even non-techies can understand.
Just because IT products are complex doesn’t mean that finding them on a Website has to be. The latest minimalist design trend is requiring Web teams to get creative on how to present large portfolios of complicated products in short, simple, compact formats. Intel.com has successfully tackled this challenge by retooling the “navigation matrix”.