Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards

Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards2016-12-07T21:01:24+00:00

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t

When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t2016-11-21T18:27:54+00:00

Product Marketing | Three “find a product” feature designs that stand up to the test of time

A tsunami of new “help me choose” features started hitting Websites in 2007 — and they’ve come in and out of vogue ever since. In this Golden Oldie Case Study we put four “Find a Product” features on Sun.com, IBM.com, HP.com, Dell.com through their paces. Turns out that the best & worst practices we saw then still apply now.

Product Marketing | Three “find a product” feature designs that stand up to the test of time2016-11-21T18:27:54+00:00

Interactive Marketing | Apple.com takes video to a whole new best practice level

Have a new product you’d like to launch with maximum fanfare? Want to demonstrate its most important features? Capture your buyers imagination? Keep them scrolling for more? Then spend some quality time experiencing how Apple.com reinvented video when it launched its new iPad in April.

Interactive Marketing | Apple.com takes video to a whole new best practice level2016-11-21T18:27:56+00:00

Content | 4 reasons why IBM.com’s Smarter Planet site is creating new content standards

The content on IBM’s Smarter Planet site breaks the long standing mold of dull, dense IT Website content. It is written by people, for people. As interesting as it is enjoyable to read. And it does an amazing job of connecting technology to real-world scenarios that even non-techies can understand.

Content | 4 reasons why IBM.com’s Smarter Planet site is creating new content standards2017-03-01T11:57:33+00:00

Navigation Matrix | Why Intel’s navigational matrix hits the mark

Just because IT products are complex doesn’t mean that finding them on a Website has to be. The latest minimalist design trend is requiring Web teams to get creative on how to present large portfolios of complicated products in short, simple, compact formats. Intel.com has successfully tackled this challenge by retooling the “navigation matrix”.

Navigation Matrix | Why Intel’s navigational matrix hits the mark2016-11-21T18:28:03+00:00