5 lessons from Apple.com’s “now you see it, now you don’t” launch

There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.

5 lessons from Apple.com’s “now you see it, now you don’t” launch2016-11-21T18:27:42-07:00

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

Website Launch: Oracle.com’s “lean forward” playbook emerges2016-11-21T18:27:42-07:00

Why (and how) HP.com is (finally) turning the usability corner

Our eBusiness index sites have been through new usability paces. Most haven’t fared particularly well in light of our tougher standards -- that is, except HP.com, which seems to be hitting its stride at just the right time.

Why (and how) HP.com is (finally) turning the usability corner2016-11-21T18:27:45-07:00

Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45-07:00

Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

Website Design: 8 sites that get it — and 6 sites that don’t2017-08-11T10:02:09-07:00

Website Launch | The new EMC.com moves in on Apple.com’s territory

If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.

Website Launch | The new EMC.com moves in on Apple.com’s territory2017-02-13T20:26:48-07:00

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design

The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design2016-11-21T18:27:54-07:00