Best Practice | 5 mega menu styles and 12 excellent examples

On their face, all mega menus seem alike - a big panel of links that take you where you want to go. But there is more to mega menus than meets the eye. Today mega menus are also about marketing and no one does it better than these 12 sites.

Best Practice | 5 mega menu styles and 12 excellent examples2018-07-17T08:46:26+00:00

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.

Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.2017-08-11T09:56:57+00:00

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

Using PDF’s as Website content—is it ever OK?2018-01-28T17:50:53+00:00

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon

Last week, IBM.com launched a new home page which provides a template for things to come. Here’s four interesting takeaways worth putting in your hat.

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon2018-01-28T18:43:44+00:00

FieldNote: SAP puts a savvy new twist on content personalization

Personalization is starting to become de rigeur again among leading IT Web teams. SAP.com is fiddling with a particularly interesting approach that threads content based on the starting page. Interesting.

FieldNote: SAP puts a savvy new twist on content personalization2018-01-28T18:44:57+00:00

FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing

IBM never misses an opportunity to put its best marketing foot forward, and its PartnerWorld mega-menu is no exception.

FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing2018-01-28T18:52:02+00:00

FieldNote: Cisco aces search (again) with a little help from its friend Google

Cisco.com teamed with Google to virtually banish the dreaded "Sorry, no search results found" message. The solution wasn't hard to find, they had to throw in the towel first.

FieldNote: Cisco aces search (again) with a little help from its friend Google2018-01-28T18:58:56+00:00