Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.
Quite frankly, I find some of the issues that teams agonize over ridiculous. Deciding when and where to put call to action links on pages is one of them.
Most Web teams spend a gazillion hours trying to craft Websites that will ring with their B2B buyers. And most of them fail. Why? Because the real secret to building a B2B powerhouse starts with clearly understanding — and aligning your Website
When we rolled up the numbers from our latest eBusiness Index evaluations, Symantec, Cisco, Dell, Oracle, and IBM were all at the top of the call to action heap. What are these sites doing that the rest of us have missed?
Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.
2013 Index | eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.
2013 Index | Call to Action Rankings | Symantec, HP (H/O), Dell, IBM, and Cisco take Best Practice gold
This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category.
One of the things I like most about Apple.com is its subtlety. The times when you are out there minding your own business and end up stumbling across something that’s more than the sum of its parts. Apple.com’s buyer communities are a great example.
If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.
Although Sun.com went off the airwaves more than three years ago, there’s still plenty of lessons to be learned from this award-winning Website. Publishing product prices is one of them.