Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

Website Design: 8 sites that get it — and 6 sites that don’t2017-08-11T10:02:09-07:00

Website Launch | The new EMC.com moves in on Apple.com’s territory

If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.

Website Launch | The new EMC.com moves in on Apple.com’s territory2017-02-13T20:26:48-07:00

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design

The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design2016-11-21T18:27:54-07:00

Content Strategy | Cisco.com pushes the interactive video envelope – and accidentally triggers an infographics tipping point

Cisco.com’s new interactive feature is a piece of marketing finesse well beyond the reach (and budgets) of most Web teams. But the twist in the story is that it uses something that every team can (and should) have at the top of their list in 2013.

Content Strategy | Cisco.com pushes the interactive video envelope – and accidentally triggers an infographics tipping point2016-11-21T18:27:54-07:00

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t

When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.

Online Registration Forms | 25 questions you can ask — and 80 questions you shouldn’t2016-11-21T18:27:54-07:00

Microsoft.com takes another whack at a new home page. Is it more than just a pretty new face?

This home page actually improves on the few good things the old page provided -- and there’s actually some promise lurking beyond the site’s front door. Is this a sign that Microsoft.com may someday morph into a single, cohesive site instead of a cotillion of microsites that play by their own rules?

Microsoft.com takes another whack at a new home page. Is it more than just a pretty new face?2018-01-28T19:51:57-07:00