If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.
The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.
Content Strategy | Cisco.com pushes the interactive video envelope – and accidentally triggers an infographics tipping point
Cisco.com’s new interactive feature is a piece of marketing finesse well beyond the reach (and budgets) of most Web teams. But the twist in the story is that it uses something that every team can (and should) have at the top of their list in 2013.
Although Sun.com went off the airwaves more than three years ago, there’s still plenty of lessons to be learned from this award-winning Website. Publishing product prices is one of them.
When we set out to take a close look at online registration practices, we already knew that these features were, shall we say, “problem children” for most Website teams. How did we know this? Because we’ve been fielding questions about best and worst registration practices for at least ten years.
One of the things that’s most interesting about the IT Web is that you can find little moments of marketing brilliance on otherwise ordinary Websites. Palo Alto Networks' content filtering tool is one of those moments.
The fact is EMC.com hosts one of the most secretive support sites in IT. Its support documentation and features are completely hidden behind walls that only its customers can access.
This home page actually improves on the few good things the old page provided -- and there’s actually some promise lurking beyond the site’s front door. Is this a sign that Microsoft.com may someday morph into a single, cohesive site instead of a cotillion of microsites that play by their own rules?
At first glance, Microsoft.com has only one home page—just like every other Website on the Internet. But this view changes with a click on one of the colorful boxes marked for Microsoft’s target audiences.
Symantec.com Enterprise’s latest Website refresh brings a puff of fresh air into an aging design, but drags with it a weighty legacy architecture that is impossible to ignore. The good news? This design is only skin deep — for now.