Having a global navigation that only lists your products sounds like the perfect plan. But there is more to this strategy than meets the eye.
Now that you have the perfect case study, what’s the best way to present it to the world? We examined 23 B2B sites and found 4 common techniques and 6 sites that do it best.
If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.
There’s no doubt that IBM and SAP are firmly on the new design bandwagon. Both are trying to do the same thing – but IBM does it much better. Here’s why.
SAP.com's spent the past 2 years rolling out a massive new Website and got a top ten finish in 2013 for its efforts. What will more burnishing and polishing deliver this year? How about a usability first place?
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.
2013 Index | Design Basics Rankings | Social media floats all boats — and Cisco.com, CA.com & EMC.com catch the high tide
Although visual designs may differ, best-in-class Websites are built around a basic set of amenities and capabilities.