Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

Website Design: 8 sites that get it — and 6 sites that don’t2017-08-11T10:02:09+00:00

Website Launch | The new EMC.com moves in on Apple.com’s territory

If you have an enterprise-class site and management clamoring that it be “just like Apple.com” turn your screen to EMC.com. Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like EMC.com.

Website Launch | The new EMC.com moves in on Apple.com’s territory2017-02-13T20:26:48+00:00

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design

The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way. They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.

Strategy | Cisco.com’s revolutionary services marketing strategy redefines less-is-more design2016-11-21T18:27:54+00:00

Content Strategy | Cisco.com pushes the interactive video envelope – and accidentally triggers an infographics tipping point

Cisco.com’s new interactive feature is a piece of marketing finesse well beyond the reach (and budgets) of most Web teams. But the twist in the story is that it uses something that every team can (and should) have at the top of their list in 2013.

Content Strategy | Cisco.com pushes the interactive video envelope – and accidentally triggers an infographics tipping point2016-11-21T18:27:54+00:00

Design | Long pages…They’re baaaaack!

Once upon a time, Website pages were all about the scrolling Olympics. We’re talking pages 20 screen loads or longer. Guess what? Long pages are back.

Design | Long pages…They’re baaaaack!2018-01-28T20:13:01+00:00

siteIQ Report | 10 support usability issues you should measure

Most teams use customer satisfaction studies to get a bird’s eye view of what’s working — and not working — on their support sites. Unfortunately, deducing actionable results from a blizzard of complaints can be, shall we say, a bit of a challenge.

siteIQ Report | 10 support usability issues you should measure2017-03-01T17:14:34+00:00