Enterprise software sites are some of the most innovative on the IT web. They are always figuring out how to combine content and features to bring more value to the party. So, which sites are pushing the envelope the farthest and where are they doing it best?
Now that you have the perfect case study, what’s the best way to present it to the world? We examined 23 B2B sites and found 4 common techniques and 6 sites that do it best.
If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.
There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
There’s no doubt that IBM and SAP are firmly on the new design bandwagon. Both are trying to do the same thing – but IBM does it much better. Here’s why.
SAP.com's spent the past 2 years rolling out a massive new Website and got a top ten finish in 2013 for its efforts. What will more burnishing and polishing deliver this year? How about a usability first place?
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.