Our roster of eBusiness Index Websites have their work cut out for them in 2010. Most have aced the basics, but are whiffing on the all important communities and social media fronts. See how all the Index Websites -- good and bad -- are faring in this report.
Usability | How attention to detail gives Norton’s communities the usability crown–and hands McAfee’s their head
When it comes to audience communities, Symantec Norton is four leaps ahead of McAfee.com in both usability and available resources.
IBM’s “Communities” zone may host the largest number of communities — and be pushing the boundaries of “true” community content through member-defined navigation — but at the end of the day, it all comes down to conventions, expectations, and a lack of standards.
Providing persistent navigation is a challenge for most community operators. Dell.com provides a peek into a persistent navigational approach that allows visitors to quickly migrate to other zones on the site.
In this Executive Brief, the study’s manager, Kenna Dian, identifies four ways to achieve success and some important mistakes to avoid.
It is best to have public support forums that are positioned as a way for customers to help the company build better products — and encourage communities — than to create a deafening silence that allows prospects to fill in the wrong blanks. This, of course, leads one (or at least me) to ponder why a company would hide its forums behind the proverbial firewall when the industry convention is to allow visitors to freely peruse support forum entries.