How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.
Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.
If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.
Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.
Last week, IBM.com launched a new home page which provides a template for things to come. Here’s four interesting takeaways worth putting in your hat.
After spending almost a quarter of the Internet's lifetime off the grid, is Juniper.net’s latest effort cool enough to hang with competitors’ innovative creations, or does it amount to nothing more than a fresh coat of paint on an old Website design?
There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.
There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
Our eBusiness index sites have been through new usability paces. Most haven’t fared particularly well in light of our tougher standards -- that is, except HP.com, which seems to be hitting its stride at just the right time.