2017 Website Launch | Looking for a job? IBM’s Watson has one for you.

Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.2019-01-25T15:15:46+00:00

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards

Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards2019-01-25T15:25:30+00:00

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise2019-01-25T15:29:47+00:00

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon

Last week, IBM.com launched a new home page which provides a template for things to come. Here’s four interesting takeaways worth putting in your hat.

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon2018-01-28T18:43:44+00:00

2015 Website Launch | 5 reasons the new Juniper.net hits the mark

After spending almost a quarter of the Internet's lifetime off the grid, is Juniper.net’s latest effort cool enough to hang with competitors’ innovative creations, or does it amount to nothing more than a fresh coat of paint on an old Website design?

2015 Website Launch | 5 reasons the new Juniper.net hits the mark2017-02-21T11:49:52+00:00

5 lessons from Apple.com’s “now you see it, now you don’t” launch

There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.

5 lessons from Apple.com’s “now you see it, now you don’t” launch2016-11-21T18:27:42+00:00

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

Website Launch: Oracle.com’s “lean forward” playbook emerges2016-11-21T18:27:42+00:00

Why (and how) HP.com is (finally) turning the usability corner

Our eBusiness index sites have been through new usability paces. Most haven’t fared particularly well in light of our tougher standards -- that is, except HP.com, which seems to be hitting its stride at just the right time.

Why (and how) HP.com is (finally) turning the usability corner2016-11-21T18:27:45+00:00