What does best practice purchasing look like - and where can you see it in the wild? We did a deep dive into 3 of the 2018 Index leaders to examine their call to action and ecommerce behaviors to find out how they convert visitors to customers.
Best Practice | 9 product and services marketing methods from the Index winners that set the standards
What makes good product and services marketing great - and where can you see it in action? We examined 3 of the 2018 Index leaders to find out what they're doing that puts them at the head of the pack and how they are changing the rules of competition.
PaloAltoNetworks.com's recent renovation puts the site on new footing that promises to pay big dividends. Here's why...
Consumer Systems sites are the race cars of the systems set. They're loud, flashy, and speed visitors to the checkout line. So which Consumer Systems site markets its wares to visitors the best - the design darling, Apple.com, or IT legend, HP.com?
Cloud sites may sell enterprise software-class services, but these two industry segments couldn't be more different. The same could be said for our Cloud contenders, Salesforce.com and Netsuite.com. Can Netsuite.com's buttoned-up approach best Salesforce.com's whimsical style?
Networking system sites are a horse of a different color. They have the same challenges as their enterprise systems brethren with more complex purchasing processes and training requirements. So which site is the leader and what are the secrets to its success?
Enterprise system sites have the tough job of hitting the right note every time -- despite covering the widest variety of products to the most demanding audiences. This begs the question which sites are pitch perfect and where do they perform the best?
On their face, all mega menus seem alike - a big panel of links that take you where you want to go. But there is more to mega menus than meets the eye. Today mega menus are also about marketing and no one does it better than these 12 sites.
Enterprise software sites are some of the most innovative on the IT web. They are always figuring out how to combine content and features to bring more value to the party. So, which sites are pushing the envelope the farthest and where are they doing it best?
Business software sites have a tough row to hoe. They must appeal to a variety of audiences that have vastly different needs. So, which business software sites do the best job in marketing and supporting their customers and where is each site's sweet spot?