What does best practice purchasing look like - and where can you see it in the wild? We did a deep dive into 3 of the 2018 Index leaders to examine their call to action and ecommerce behaviors to find out how they convert visitors to customers.
To find out which sites have the best ecommerce, siteIQ evaluated 25 of the leading sites in the IT industry. This summary announces the eBusiness Index rankings and ratings of the eCommerce category.
Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?
There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
EMC’s “Store” is one of those wonderful moments on the Web when a team throws conventional wisdom to the winds and re-purposes an old ecommerce shoe in a brand new way.
We covered the launch — and the five reasons this is a horse of a different color — in a recent blog post. This time around we’ll deconstruct this new zone — explore what makes it tick — and show you the four ways this team is creating content that works.
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits the mark.
Most Web teams spend a gazillion hours trying to craft Websites that will ring with their B2B buyers. And most of them fail. Why? Because the real secret to building a B2B powerhouse starts with clearly understanding — and aligning your Website
siteIQ Report | Navigation & B2B Buying Process | Optimizing your Website’s navigation for B2B buyers
Face it. Your site has plenty of navigation. We’re talking global navigation — footers (fat or otherwise) — right panels — left panels – and lots of links. But here’s the question. What kinds of navigation do your B2B buyers really need when they are stepping through their discovery, research & selection processes?
I just finished reading Marty’s latest B2B Buying Process report. The bottom line? We’re all working harder than we need to. And all of those clever navigation techniques aren’t really helping.