About Nicole Wallens

Senior Analyst, Data Wizard :: I focus on Website performance and how IT industry sites compete over time. My job is to report the facts & figures that help Web teams define real issues & requirements; gain stakeholder consensus; scope out the competition; and create a Website that competes with the best in the business.

2020 siteIQ Usability Index | Rankings by Industry | General Retailer Websites

To assess how well General Retailer websites market and sell services to their demanding audiences, the siteIQ team evaluated 7 best-in-class sites, Costco.com, Dillards.com, JCPenney.com, Kohls.com, Sears.com, Target.com, and Walmart.com. This case study announces the rankings in the General Retailers industry.

2020 siteIQ Usability Index | Rankings by Industry | General Retailer Websites2020-06-01T14:39:05-07:00

2020 siteIQ Usability Index | Rankings by Industry | Specialty Retailer Websites

To assess how well Specialty Retailer websites market and sell services to their demanding audiences, the siteIQ team evaluated 13 best-in-class sites, AutoZone.com, BedBathandBeyond.com, BestBuy.com, DicksSportingGoods.com, DollarTree.com, GameStop.com, HomeDepot.com, Lowes.com, OfficeDepot.com, OreillyAuto.com, Shop.AdvanceAutoParts.com, TractorSupply.com, and Ulta.com. This case study announces the rankings in the Specialty Retailers industry.

2020 siteIQ Usability Index | Rankings by Industry | Specialty Retailer Websites2020-06-01T14:49:39-07:00

2020 siteIQ Usability Index | Rankings by Industry | Internet Retailer Websites

To assess how well Internet Retailer websites market and sell services to their demanding audiences, the siteIQ team evaluated 6 best-in-class sites, Amazon.com, eBay.com, Etsy.com, Overstock.com, Poshmark.com, and Shopping.Google.com. This case study announces the rankings in the Internet Retailers industry.

2020 siteIQ Usability Index | Rankings by Industry | Internet Retailer Websites2020-05-04T14:43:37-07:00

2020 siteIQ Usability Index | Overall Results | Merchandisers

Merchandising websites are considered the masters of online commerce. Billions of dollars run through them every day selling everything from paper clips to automobiles. But there is a lot more to these sites than an "Add to Cart" button and sexy ecommerce system. When put to the test, do the internet commerce pioneers like Amazon and eBay beat out brick-and-mortars like Best Buy and Costco? Check your expectations at the door because the results will surprise you.

2020 siteIQ Usability Index | Overall Results | Merchandisers2020-05-28T11:05:21-07:00

siteIQ Usability Index | 2020 Merchandisers Industry Roster

We’d be remiss if we expanded the scope of our research into new industries and didn’t include the Merchandisers sector. After all, this group encompasses an untold number of retailers and spans an unprecedented number of sectors. But, what segments did we decide to study, and which sites did we elect to evaluate in each group? To find out, take a look at the 2020 Merchandisers Industry roster.

siteIQ Usability Index | 2020 Merchandisers Industry Roster2020-04-21T11:18:24-07:00

2020 siteIQ Usability Index | Rankings by Industry | Securities Websites

To assess how well Securities websites market and sell services to their demanding audiences, the siteIQ team evaluated 5 best-in-class sites, EdwardJones.com, FranklinResources.com, IntercontinentalExchange.com, KKR.com, and Schwab.com. This case study announces the leaders and laggers in the Securities industry.

2020 siteIQ Usability Index | Rankings by Industry | Securities Websites2020-04-15T14:49:10-07:00

2020 siteIQ Usability Index | Rankings by Industry | Diversified Financials Websites

To assess how well Diversified Financial websites market and sell services to their demanding audiences, the siteIQ team evaluated 10 best-in-class sites, AJG.com, Ally.com, Ameriprise.com, BlackStone.com, FannieMae.com, FreddieMac.com, INTLFCStone.com, Jefferies.com, Synchrony.com, and Voya.com. This case study announces the leaders and laggers in the Diversified Financials industry.

2020 siteIQ Usability Index | Rankings by Industry | Diversified Financials Websites2020-04-13T14:57:32-07:00

2020 siteIQ Usability Index | Rankings by Industry | Commercial Bank Websites

To assess how well Commercial Banking websites market and sell services to their demanding audiences, the siteIQ team evaluated 15 best-in-class sites, 53.com, BankofAmerica.com, BBT.com, BNYMellon.com, Citigroup.com, GoldmanSachs.com, JPMorganChase.com, Key.com, MorganStanley.com, NorthernTrust.com, Regions.com, StateStreet.com, SunTrust.com, USBank.com, and WellsFargo.com. This case study announces the leaders and laggers in the Commercial Banking industry.

2020 siteIQ Usability Index | Rankings by Industry | Commercial Bank Websites2020-04-13T11:23:48-07:00

2020 siteIQ Usability Index | Overall Results | Banking & Finance

Websites in the Banking & Finance segment have a lot less to live up to than their IT counterparts. So, the scores should skyrocket, right? Not so fast. How did the Banking & Finance websites fare and did the big names take the top spots?

2020 siteIQ Usability Index | Overall Results | Banking & Finance2020-04-13T11:59:46-07:00

siteIQ Usability Index | 2020 Finance Industry Roster

Tech evaluations and analysis done, it’s time to turn our attention to some of the new industries we’re evaluating as part of our siteIQ Usability Index. First up: segments within the Finance sector, including Commercial Banks, Diversified Financials, and Securities — which are all new to the siteIQ Index. So, which sites make the cut in each sector? Take a look at the 2020 Finance Industry roster.

siteIQ Usability Index | 2020 Finance Industry Roster2020-03-26T16:09:21-07:00