About Marty Gruhn

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+

Why (and how) HP.com is (finally) turning the usability corner

Our eBusiness index sites have been through new usability paces. Most haven’t fared particularly well in light of our tougher standards -- that is, except HP.com, which seems to be hitting its stride at just the right time.

Why (and how) HP.com is (finally) turning the usability corner2016-11-21T18:27:45-07:00

Why HP.com’s “Meet the Experts” is a moment of brilliance

HP.com's new "Meet the Experts" zone is the end game in a new gambit to introduce prospects to HP Services' army of consultants, managers and technical experts. It's a marketing trifecta that shouldn't be missed.

Why HP.com’s “Meet the Experts” is a moment of brilliance2016-11-21T18:27:45-07:00

FieldNote: Cisco aces search (again) with a little help from its friend Google

Cisco.com teamed with Google to virtually banish the dreaded "Sorry, no search results found" message. The solution wasn't hard to find, they had to throw in the towel first.

FieldNote: Cisco aces search (again) with a little help from its friend Google2018-01-28T18:58:56-07:00