About Marty Gruhn

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

Using PDF’s as Website content—is it ever OK?2018-01-28T17:50:53+00:00

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon

Last week, IBM.com launched a new home page which provides a template for things to come. Here’s four interesting takeaways worth putting in your hat.

FieldNote & Video: IBM.com joins Oracle.com on the “lean forward” bandwagon2018-01-28T18:43:44+00:00

FieldNote: SAP puts a savvy new twist on content personalization

Personalization is starting to become de rigeur again among leading IT Web teams. SAP.com is fiddling with a particularly interesting approach that threads content based on the starting page. Interesting.

FieldNote: SAP puts a savvy new twist on content personalization2018-01-28T18:44:57+00:00

Why Netsuite.com and Salesforce.com don’t matter

When we pondered how our new cloud computing entrants would fare on this year’s Index, our bet was that they’d be feather light on content and make up the difference with huge usability wins. Well, it’s always nice to be half right.

Why Netsuite.com and Salesforce.com don’t matter2018-01-28T18:50:20+00:00

5 lessons from Apple.com’s “now you see it, now you don’t” launch

There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.

5 lessons from Apple.com’s “now you see it, now you don’t” launch2016-11-21T18:27:42+00:00

The truth about Apple.com

Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?

The truth about Apple.com2017-08-11T10:00:14+00:00

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

Website Launch: Oracle.com’s “lean forward” playbook emerges2016-11-21T18:27:42+00:00