There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.
About Marty GruhnI focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+
Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.
Last week, IBM.com launched a new home page which provides a template for things to come. Here’s four interesting takeaways worth putting in your hat.
Personalization is starting to become de rigeur again among leading IT Web teams. SAP.com is fiddling with a particularly interesting approach that threads content based on the starting page. Interesting.
I recently stumbled across a blog describing data from the Usabilla service that tracks real time feedback from site users. Turns out this service could be used for a lot more than your rank and file "do you love me?" surveys.
When we pondered how our new cloud computing entrants would fare on this year’s Index, our bet was that they’d be feather light on content and make up the difference with huge usability wins. Well, it’s always nice to be half right.
There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.
Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?
There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.
There’s no doubt that IBM and SAP are firmly on the new design bandwagon. Both are trying to do the same thing – but IBM does it much better. Here’s why.