Having a global navigation that only lists your products sounds like the perfect plan. But there is more to this strategy than meets the eye.
About Kenna DianPresident of siteIQ :: I focus on best practices – and share with our clients and Library members how leading Web teams deliver world-class user experiences. My job is to find best practices and illustrate why they work. How the smartest Web teams innovate – and solve common problems. How leaders put the right pieces together to perfect effect.
In 2017, HP.com stands at the top of the siteIQ Index podium. The question is why? What is the secret to its success? What does it have that others are missing? We're glad you asked.
Now that you have the perfect case study, what’s the best way to present it to the world? We examined 23 B2B sites and found 4 common techniques and 6 sites that do it best.
How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.
Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.
Juniper.net recently unveiled a new site design that is a step forward (or at least sideways) in design but the site’s usability gets knocked back a few steps too.
If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.
Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.
IBM.com, Cisco.com, HP.com hold on to the coveted Top 3 spots in 2015, but three other sites are gearing up to knock them off their golden perches.
IBM.com comes up as the Product Marketing winner, but there is a cadre of sites that have IBM.com in the crosshairs for that first-place spot.