IBM never misses an opportunity to put its best marketing foot forward, and its PartnerWorld site is no exception.

While other partner sites hide all their best content and resources behind entitled logins, IBM teases prospects with all of the goodies that are available after they become an IBM partner – all in one convenient place.

Where? Within the site’s carefully crafted mega-menu that provides peeks into the buffet of assets only IBM can deliver.

Each menu panel lists all the intricate details of each system, resource, and tool for PartnerWorld’s programs, products, solutions, and services. The headliner is a transparent view into the capabilities of PartnerWorld’s “Shortcuts” portal feature, which gets top billing in the navigation header.

But this mega-menu is more than just links. The organizational structure of each panel gives prospective partners a birds-eye view of PartnerWorld’s offerings. This performs the herculean task of putting every program and resource in a context that makes sense. Considering the plethora of programs PartnerWorld offers, this is nothing short of a miracle.

But this mega-menu is more than just links. The organizational structure of each panel gives prospective partners a birds-eye view of PartnerWorld’s offerings.

Category: FieldNote

Websites Profiled: IBM PartnerWorld

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