There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and Watch launches are no exception.
Here’s 4 moments of brilliance from Apple.com’s product launch play book. Since some have already come and gone, we’ve uploaded a nifty video that captures every moment.
Unfortunately, in yet another example of Apple.com’s habit of cutting off its nose to spite its face, videos only run if you are using an Apple product or have QuickTime installed. (Honestly, I get the whole “make the tribe feel special” thing, but this is ridiculous.)
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Category: Case Study and Video Review
Class: Moment of Brilliance
Websites Profiled: Apple.com (SAP.com mentioned)
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