So it looks like I’m going to have to fall on my sword. You know, the sword I was holding when I predicted that Adobe.com’s new “hip and ‘happenin” design would vault it up the usability rankings this year.
While the entire 2014 Index results are still cooking, the business software roster’s scores (Adobe, Symantec, Microsoft, and Citrix) are hot off the press.
And Adobe.com ranks last among its peers.
Beauty aside, Adobe.com is a three trick pony
Spend some quality time on Adobe.com and you are likely to come to an interesting conclusion. Despite its stunning visual impact and brilliant marketing voice, Adobe.com is actually a good practice performer in only three (albeit critical) areas: product marketing, call to action, and ecommerce. (Important tidbit: Adobe.com’s ecommerce usability is second only to Dell.com – 74.5 points vs. Dell.com’s 78.2 point score.)
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Category: Case Study
Class: Website Reviews and Rankings
Websites Profiled: Adobe.com