Adobe.com’s usability score slips and misses, but delivers a valuable lesson

So it looks like I’m going to have to fall on my sword. You know, the sword I was holding when I predicted that Adobe.com’s new “hip and ‘happenin” design would vault it up the usability rankings this year.

While the entire 2014 Index results are still cooking, the business software roster’s scores (Adobe, Symantec, Microsoft, and Citrix) are hot off the press.

And Adobe.com ranks last among its peers.

Here’s why.

Beauty aside, Adobe.com is a three trick pony

Despite its stunning visual impact and brilliant marketing voice, Adobe.com is only a three trick ponySpend some quality time on Adobe.com and you are likely to come to an interesting conclusion. Despite its stunning visual impact and brilliant marketing voice, Adobe.com is actually a good practice performer in only three (albeit critical) areas: product marketing, call to action, and ecommerce. (Important tidbit: Adobe.com’s ecommerce usability is second only to Dell.com – 74.5 points vs. Dell.com’s 78.2 point score.)

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2018-07-24T09:23:55+00:00

About the Author:

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+