Quite frankly, I find some of the issues that teams agonize over ridiculous. Deciding when and where to put call to action links on pages is one of them.
This whole argument stems from some kind of delusion that B2B visitors will start at the top of your marketing content funnel, educate themselves on succeeding pages, and then decide to contact a salesperson when they hit some kind of magical page at the end of the funnel. The argument then, is all about which pages should have sales links and where they don’t belong.
This argument is a waste of time. Here’s one reason why.
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Category: Case Study
Class: Best Practice
Websites Profiled: Oracle.com, SAP.com
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