This summer we’ve been burning some midnight oil updating our best practices partner portal benchmark to reflect some big changes in the partner portal space.
As part of this process, we enlisted some of the industry’s best partner portal teams and conducted deep dive evaluations into some of the industry’s most interesting partner portals, including IBM PartnerWorld, Oracle PartnerNetwork, and Cisco Partner Central.
What was the result? We’re glad you asked.
Today, our partner portal best practice benchmark stands at a whopping 1,777 types of content, features, & capabilities provided across 15 different areas of these sites. To say these sites are big – and growing bigger – would be an understatement.
Which brings me to the point. In a world where mega sites like IBM’s PartnerWorld set the content & resources tune, what kinds of content & capabilities do you need to provide on your own partner portal? As it turns out, there are 390 types of content & capabilities your partners expect from you.
We’ve wrapped up these 390 items into this report that you can use to map your own partner portal against current competitive requirements. Along the way, we’ve also identified each item’s competitive importance (on a scale of 1-10), and provided some relative investment insights so you can quickly focus in on the content & features that will be the easiest to do.
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Category: Benchmark, Competitive Requirements
Class: Best Practice Content & Features
Websites Profiled: Best in class Partner Portals
- Channel/Partner Marketing Rankings | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold