Face it. Networking products are complicated – and can be a challenge for small businesses looking for the right solution.
Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.
- Although classic product finders are being replaced by search-centric faceted browsing designs, these newer approaches aren’t optimized for non-tech-spec savvy buyers.
- If a product’s core value proposition lies in its business or use cases, a classic product selector is the better choice.
- Providing clear product comparisons and calls to action at the end of the process are two secrets for success.
Sorry, you have to be a Library Member to access this content.
Category: Case Study
Class: Best Practices
Websites Profiled: Cisco.com