Product Marketing | 5 ways’s product finder gets buyers to the right products — fast

Face it. Networking products are complicated – and can be a challenge for small businesses looking for the right solution.

Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.

Lessons Learned:

  1. Although classic product finders are being replaced by search-centric faceted browsing designs, these newer approaches aren’t optimized for non-tech-spec savvy buyers.
  2. If a product’s core value proposition lies in its business or use cases, a classic product selector is the better choice.
  3. Providing clear product comparisons and calls to action at the end of the process are two secrets for success.

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