Product Marketing | 5 ways Cisco.com’s product finder gets buyers to the right products — fast

Face it. Networking products are complicated – and can be a challenge for small businesses looking for the right solution.

Enter Cisco’s Small Business Product Chooser. This handy tool provides a peek into how to build an easy-to-use product finder that gets buyers to the right solution — fast.

Lessons Learned:

  1. Although classic product finders are being replaced by search-centric faceted browsing designs, these newer approaches aren’t optimized for non-tech-spec savvy buyers.
  2. If a product’s core value proposition lies in its business or use cases, a classic product selector is the better choice.
  3. Providing clear product comparisons and calls to action at the end of the process are two secrets for success.

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Category: Case Study

Class: Best Practices

Websites Profiled: Cisco.com

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2016-11-21T18:27:49+00:00

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I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+