World-class ecommerce starts long before a buyer enters an online store. The process starts with marketing content & features that:

–Clarify buying options and processes;

–Encourages the visitor to take the next step; and

–Leads the visitor to an ecommerce zone that is easy to navigate, understand, and use.

To assess a Website’s ecommerce effectiveness, the siteIQ evaluation team identifies and measures 104 types of ecommerce content, features and capabilities.

Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process.

This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.

eCommerce | Drum Roll Please!

Dell.com’s stellar showings in the Content, Features, and Capabilities category and first place win in Usability made it a shoo-in for the Overall top spot. HP.com and IBM.com’s hefty ecommerce content and features also made them a favorite for the top 5, as did the Home/Home Office set’s knack for online purchasing usability.

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