World-class ecommerce starts long before a buyer enters an online store. The process starts with marketing content & features that:
–Clarify buying options and processes;
–Encourages the visitor to take the next step; and
–Leads the visitor to an ecommerce zone that is easy to navigate, understand, and use.
To assess a Website’s ecommerce effectiveness, the siteIQ evaluation team identifies and measures 104 types of ecommerce content, features and capabilities.
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process.
This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.
eCommerce | Drum Roll Please!
Dell.com’s stellar showings in the Content, Features, and Capabilities category and first place win in Usability made it a shoo-in for the Overall top spot. HP.com and IBM.com’s hefty ecommerce content and features also made them a favorite for the top 5, as did the Home/Home Office set’s knack for online purchasing usability.
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Category: Rankings & Ratings
Class: Leaders, Laggers, & Trends
Websites Profiled: All Websites on the siteIQ eBusiness Index
- Website Basics | Social media floats all boats — Cisco.com, CA.com & EMC.com catch the high tide
- Navigation & Architecture | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade
- Search | CA slips, Cisco holds, and Dell makes a clean sweep
- Corporate Marketing | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
- Product Marketing | Dell.com has the goods, Oracle.com makes them usable, and IBM.com wins it all
- Services Marketing | CA.com and HP.com make huge plays to steal 1st from IBM.com
- Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels
- Channel/Partner Marketing | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold