Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty by (1) allowing visitors to find a partner or reseller; (2) marketing the company’s channel programs to potential partners; and (3) providing access to partner extranets/entitled partner portals.
Best-in-class partner zones are notable for clear and concise program information; short click streams; and multiple ways to engage with company contacts.
To assess how effectively a Website presents and markets channel, partner and alliance programs, the siteIQ evaluation team identifies and measures 34 types of content, features & capabilities.
Usability reviews focus on how well the company presents various channel, partner and alliance programs, content quality & clarity; how easy it is to find the channel marketing zone; and how effectively the site encourages potential partners to take next steps.
This case study announces 2013’s leaders, laggers — and fast movers in the Channel/Partner Marketing category.
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Channel/Partner Marketing | Drum Roll Please!
2013’s Channel Marketing rankings prove that Website redesigns are very good for Partner zones. Virtually all of the sites that have undergone redesigns in the past year received upticks in their Content, Features, and Capabilities, Usability, and, in the best cases, Overall Performance rankings.
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Category: Rankings & Ratings
Class: Leaders, Laggers, & Trends
Websites Profiled: All Websites on the siteIQ eBusiness Index
- Website Basics | Social media floats all boats — Cisco.com, CA.com & EMC.com catch the high tide
- Navigation & Architecture | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade
- Search | CA slips, Cisco holds, and Dell makes a clean sweep
- Corporate Marketing | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
- Product Marketing | Dell.com has the goods, Oracle.com makes them usable, and IBM.com wins it all
- Services Marketing | CA.com and HP.com make huge plays to steal 1st from IBM.com
- Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels