2013 Index | Industry Marketing Rankings | IBM.com slips past HP.com — and Cisco.com is hot on their heels

Industry marketing zones allow companies to market and sell products and services to visitors that are customized to their unique business needs and requirements. Best-in-class Websites build their industry-specific zones around a common set of content and features that ensure a consistent user experience across zones—and augment these resources with content & features that are unique to the target industry.

To assess how effectively a Website addresses the needs of visitors in different industries, the siteIQ evaluation team identifies and measures 205 types of content, features and capabilities in nine industry categories.

Usability reviews focus on how easy it is to find and navigate through industry marketing content; content quality and clarity; and how effectively the zones encourage prospects to engage with the company’s salespeople and/or find a reseller or partner.

This case study announces 2013’s leaders, laggers — and fast movers in the Industry Marketing category.

Want it to go? Download the report at the bottom of this post.

Industry Marketing | Drum Roll Please!

This year the Overall Industry Marketing rankings told a tale about the importance of compound interest. Although most of the scoring in the Usability and Content, Features & Capabilities categories were lackluster, even the smallest increases or decreases in score added up to noticeable ranking shifts in Overall performance.

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2017-03-02T12:20:57+00:00

About the Author:

President of siteIQ :: I focus on best practices – and share with our clients and Library members how leading Web teams deliver world-class user experiences. My job is to find best practices and illustrate why they work. How the smartest Web teams innovate – and solve common problems. How leaders put the right pieces together to perfect effect.