2013 Index | Corporate Marketing Rankings | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third

A site’s corporate marketing zone is the superstructure that houses a wealth of company information, including the press, analyst, investor relations (and often events and career) sub-zones.

Corporate marketing zones also have their own specific charter: to establish company credibility by providing visitors with a clear understanding of the company’s mission, markets, strengths, partnerships & alliances, corporate & global responsibility, plus the credentials of seasoned executive management.

To assess how effectively a Website addresses this class of information, the siteIQ evaluation team identifies and measures 83 types of corporate marketing content.

Usability reviews focus on how well the zone organizes and presents corporate assets (zone logic and click streams), and whether the content is complete & thorough, and easy for visitors to understand.

This case study announces 2013′s leaders, laggers — and fast movers in the Corporate Marketing category.

Want it to go? Download the report at the bottom of this post.

Corporate Marketing | Drum Roll Please!

Cisco.com is the Corporate Marketing story of the year—for the second year running. It offers virtually every piece of corporate information (10% more than its closest competitor IBM Software) which is far easier to find and use than any other site on the Index. It 3% margin over IBM.com also delivers a Best Practice performance. And when it comes to social media, Cisco.com has it locked with almost record breaking scores.

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2017-03-02T12:21:16+00:00

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I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+