Once upon a time, search was pretty simple. Put out a box, fiddle with some “advanced search” explanations, spend some quality man-months meta-tagging mountains of content—and let the rest take care of itself.
Today, however, a new roster of features & capabilities are changing the rules. Features include:
– Adaptive keyword search that allows visitors to hone in on the right term before they hit the “go” button;
– Marketing-optimized search that puts the right products front and center—along with the things you want visitors to do (like try or buy);
– Powerful post-search filtering that quickly divides the wheat from the chaff; and
– Complete search results descriptions that allow users to quickly determine if the content meets their need.
The siteIQ evaluation team identifies and measures 105 search-related features & capabilities in four categories. (Note: Professional services Websites are measured against 72 features & capabilities that represent services-related navigation requirements.)
Usability reviews focus on cross-site and cross–zone availability, accessibility, post-search manipulation features, and search results’ quality and usefulness.
This case study announces 2013’s leaders, laggers — and fast movers in the Search Features & Facilities category.
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Search | Drum Roll Please!
In 2013 CA.com removed some search capabilities and paid the price.
Dell.com stole CA.com’s first place crown, and then doubled it in the Usability category by tying for first place with its Home/Home Office zone. But CA.com didn’t fall far—only 2 spots to 3rd place. Meanwhile, Cisco.com (2nd), IBM.com (4th), and Brocade.com (5th) clung to their spots.
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Category: Rankings & Ratings
Class: Leaders, Laggers, & Trends
Websites Profiled: All Websites on the siteIQ eBusiness Index
- Website Basics | Social media floats all boats — Cisco.com, CA.com & EMC.com catch the high tide
- Navigation & Architecture | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade
- Corporate Marketing | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
- Product Marketing | Dell.com has the goods, Oracle.com makes them usable, and IBM.com wins it all
- Services Marketing | CA.com and HP.com make huge plays to steal 1st from IBM.com
- Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels
- Channel/Partner Marketing | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold