A best-in-class Website allows users to move through the site easily and find desired information quickly. Outstanding navigation designs pay particular attention to the needs of repeat visitors and those who want to navigate directly to specific areas of the site. These objectives are achieved through a variety of navigational aids including global and zone-specific navigational designs.
The siteIQ evaluation team identifies and measures 125 navigational features & capabilities in five categories. (Note: Professional services Websites are measured against 61 features & capabilities that represent service-related navigation requirements.)
The usability reviews include a core focus on whole site and cross-zone logic, consistent navigational conventions, and the use of commonly understood nomenclatures.
Typical navigational schemas reviewed include global navigation panels and various browse-by capabilities. Please note: site search is scored in a separate category.
This case study announces 2013’s leaders, laggers — and fast movers in the Navigation & Architecture category.
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Navigation & Architecture | Drum Roll Please!
Despite some eventful shake-ups in the Usability category, the Navigation rankings largely held steady from last year. IBM.com, Cisco.com, Oracle.com, and Brocade.com warmed the top 4 seats, while Juniper.net jumped up 3 spots to sit at 5th place.
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Category: Rankings & Ratings
Class: Leaders, Laggers, & Trends
Websites Profiled: All Websites on the siteIQ eBusiness Index
- Website Basics | Social media floats all boats — Cisco.com, CA.com & EMC.com catch the high tide
- Search | CA slips, Cisco holds, and Dell makes a clean sweep
- Corporate Marketing | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
- Product Marketing | Dell.com has the goods, Oracle.com makes them usable, and IBM.com wins it all
- Services Marketing | CA.com and HP.com make huge plays to steal 1st from IBM.com
- Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels
- Channel/Partner Marketing | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold