A company’s Website should support a variety of objectives. It should:
— Establish a high-quality corporate image that promotes the company as a provider of high-quality products and services;
— Provide clear visual references for visitors to identify needs and take paths into the site to receive desired information;
— Highlight new or unique promotions to engage the visitor;
— Persistently provide contact information so visitors can interact easily with the company; and
— Provide appropriate copyright, privacy, and legal information that clearly states the terms of access; the appropriate use of resources at the site; and how user-provided information will be utilized by the company.
Although visual designs may differ, best-in-class Websites are built around a basic set of amenities and capabilities.
The siteIQ evaluation team reviews each Website for 26 basic design elements that contribute to a high-quality online presence.
This case study announces 2013”s leaders, laggers — and fast movers in the Website Basics category.
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Website Basics | Drum Roll Please!
It’s should come as no surprise that sites with decent social media features landed the top spots in the rankings. In fact, the social media criteria additions buoyed almost all site scores—but ultimately made barely a ripple in the year-to-year rankings.
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Category: Rankings & Ratings
Class: Leaders, Laggers, & Trends
Websites Profiled: All Websites on the siteIQ eBusiness Index
- Navigation & Architecture | IBM.com, Cisco.com & Oracle.com set the bar — and the Networking sites make the grade
- Search | CA slips, Cisco holds, and Dell makes a clean sweep
- Corporate Marketing | Cisco.com gets the checkered flag, while IBM comes in a distant second — and third
- Product Marketing | Dell.com has the goods, Oracle.com makes them usable, and IBM.com wins it all
- Services Marketing | CA.com and HP.com make huge plays to steal 1st from IBM.com
- Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels
- Channel/Partner Marketing | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold