is the darling of the simple, hyper-sleek design set. Its bold imagery. Its simple architecture. Its crisp content. Every Web team wants their site to look, feel, and act like

I hate to break it to you. Your organization will never have a site like**.

But that doesn’t mean you can’t get close. You just need to change your muse.

If you have an enterprise-class site and management clamoring that it be “just like” turn your screen to

Its simple architecture. Crisp content. Soon every enterprise-class Web team will want their site to look, feel, and act like

Lessons Learned

  1. Snacking architectures are perfect for controlling for unruly content and cluttered designs.
  2. Icons are more than eye-candy. They may be the solution to your  next thorny navigation problem.
  3. Simple, bold mega-menu designs are as effective as feature-rich ones. And sometimes the best mega-menu is the one you don’t see at all.


But simple doesn’t mean “less”. A better definition would be “just enough”…In some cases designs actually need more of something to become simple. So a better definition of simple is “just enough for comprehension and the ability to pursue and complete our goals”.– Joshua Porter, What does it mean to be simple? On 52 Days of UX”


2013 | is using icons as visual breadcrumbs to string together topical links that often get lost in cross-navigation transitions.


Icons: the Hansel & Gretel approach. Icons are the imagery cornerstone of the new They perform regular duties: breaking up page content, providing F1 eye-candy, and highlighting site features, such as videos and downloads. But is also using them to solve tough navigation problems.

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Category: Case Study

Class: Best Practices

Websites Profiled: EMC

Related Research:

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