Social Media Top 10 | Corporate Marketing | delivers the moment of brilliance & Intel & CA go to the head of the class

Since corporate marketing is a centerpiece of most digital strategies, you’d think that every site would be a Best Practice performer.

You’d be wrong.

As the graph above attests, corporate marketing performance ranges from the truly remarkable ( — to a handful of industry leaders (IBM, HP, Oracle, Microsoft, Adobe) – with everyone else stumbling around in the Competitive quadrant.

And what about social media? One thing stands out.’s social media wins hands down – and provides some design moments of brilliance that shouldn’t be missed.

We evaluated the corporate marketing zones on 20 leading Websites with an eye on two issues:

  • Is it easy to find social media assets on corporate marketing pages; and
  • Once you find them, are they easy to use?

And who made the top 10 cut when we took these sites for a social media spin? You might be surprised.

When all of the results are sliced and diced, only 7 corporate marketing zones offer social media links that are easy to find. Among these,, and top the list.

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About the Author:

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+