Adobe.com’s ecommerce usability has placed it in a top five ranking for the past two years – and its usability score isn’t far off of the industry leader – Dell.com.

But the one thing that Adobe.com’s ecommerce zone really has going for it is its beauty. In fact, it has the same alluring quality found on Apple.com.

Adobe.com’s design also channels Apple.com’s best behaviors. Heaps of white space surrounding colorful product images — plus plenty of text in exotic fonts — make for a very enjoyable ride.

Here’s five ways Adobe.com builds a good best practice class ecommerce experience – and gets a top five ranking for its efforts.

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Category: Case Study

Class: Best Practice, eCommerce

Websites Profiled: Adobe.com

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