Face it. Your site has plenty of navigation. We’re talking global navigation — footers (fat or otherwise) — right panels — left panels – and lots of links.

But here’s the question. What kinds of navigation do your B2B buyers really need when they are stepping through their discovery, research & selection processes?

To find out, we mapped the B2B buying process to 102 types of navigation provided on best-in-class Websites — and found out that most of us are working way too hard.

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Category: Report

Class: Industry Requirements and Master Plan

Websites Profiled: The 23 sites on the siteIQ eBusiness Index.

Pages: 23

Illustrations: 7 detailed ranking and ratings graphs. The Master Plan identifies how 49 navigational requirements map to the B2B buying process, current industry requirements, and capabilities for all sites in the study.

Formats: .PDF

Related Research:

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