Face it. Your site has plenty of navigation. We’re talking global navigation — footers (fat or otherwise) — right panels — left panels – and lots of links.
But here’s the question. What kinds of navigation do your B2B buyers really need when they are stepping through their discovery, research & selection processes?
To find out, we mapped the B2B buying process to 102 types of navigation provided on best-in-class Websites — and found out that most of us are working way too hard.
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Class: Industry Requirements and Master Plan
Websites Profiled: The 23 sites on the siteIQ eBusiness Index.
Illustrations: 7 detailed ranking and ratings graphs. The Master Plan identifies how 49 navigational requirements map to the B2B buying process, current industry requirements, and capabilities for all sites in the study.
- Blog: Hitting a B2B Navigation home run: Three things you should do this year.
- Read the report overview