Apple.com’s product support pages hit the perfect trifecta.
They are fall off a log easy to find.
Deliver the most complete selection of product resources – including support forum entries — in one place.
And here’s the real moment of brilliance. Support contact information is provided on every product page.
Apple.com is the master of the details that other sites either miss or deliberately ignore. Here’s four important details that should be on every support team’s design list.
Contact options are front and center
Apple.com’s support contact module is located in the upper right corner of the page. This placement is a common convention for sales contact information, but it’s an unusual amenity in support zones, where this information is most often hidden among other support resource links, or stuffed into the page footer.
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Category: Case Study
Class: Best Practice, product support
Websites Profiled: Apple.com
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