siteIQ Library • Current Conventions | Norton.com and CA.com show how current support design conventions work

Current Conventions | Norton.com and CA.com show how current support design conventions work – and don’t work.

Getting support users to the resources they want is always a challenge. Some sites try to solve it with a blizzard of links. Others — like CA.com and Norton.com — use the KISS principle.

Turns out both of them have some important things to learn.

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Category: Case Study

Class: Good Practices, Tips & Traps

Websites Profiled: Symantec.com, Norton.com support zone, CA.com support zone

About the Author: Marty Gruhn

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+